Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 2 years ago

Views - 6

Wishes - 1

Est. Publication Date - Mar 1997

Seller Description

Additional Information

Selling the Invisible: A Field Guide to Modern Marketing

Publisher Description

You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it...