Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 10 months ago

Views - 5

Wishes - 1

Ships From - Pennsylvania

Est. Publication Date - Jan 2003

Additional Information

Publisher Description

A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing c...