Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 3 months ago

Ships From - New York

Est. Publication Date - Mar 1997

Selling the Invisible: A Field Guide to Modern Marketing

Publisher Description

You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it...