Michael J. Burchell

Jennifer Robin

Hardcover (1 to 2 lbs)

California

How to Build It, How to Keep It, and Why It Matters

Gold Medal Winner, Human Resources and Employee Training, 2012 Axiom Business Book Awards

Trust, Pride and Camaraderie--transform your company into a "Great Place to Work"

The Great Place to Work Institute develops the annual ranking of the Fortune 100 Best Companies to Work For. In this book, the authors explore the model of a Great Place to Work For-one which fosters employee trust, pride in what they do, and enjoyment in the people they work with. They answer the fundamental question, "What is the business value of creating a great workplace?" and brings the definition of a Great Place to work alive with anecdotes, best practices, and quotes from employees working at the best workplaces in the U.S.

 * Reveals the essential ingredients in and the trends of the best places to work
 * Explores Great Place to Work model developed in 1984 and validated through its enduring resonance in both the United States and in over 40 countries around the world
 * Written by Michael Burchell and Jennifer Robin two Great Place to Work Institute Insiders

If you organization is struggling with the challenges of leveraging human capital, discover why some companies have what it takes to be great.





The Great Workplace

e5c9e7cf-a3ec-4144-81d2-76a1d34344d2-1

New Jersey

The Nine Rules to Capture Global Attention

A nine step-guide to mastering viral content, branding and outwitting social media algorithms for marketers, entrepreneurs and aspiring celebrities from the CEO of Shareability.

Break Through the Noise

1ff1820f-b8fc-4012-9eac-833f825e2883-1

#hardcover #nonfiction #sociology #science #marketing

Light Hardcover (1 lb or less)

Tennessee

How Stories Live and Die in Viral Culture

A journey along the unexplored frontier of the churning and rambunctious viral culture. Covering this world - watching new bands promote themselves, reporting on a website contest while secretly entering it and creating a site that aggregates all blog smears against the presidential candidates - Bill Wasik ends up conducting six experiments. He doesn't always get the results he expected, but along the way he meets a cast of characters who are capable of getting their information into people's brains - and they're not who readers might think.

And Then There's This

84d69053-8a3f-48a1-9969-cb226c309108-1

Missouri

Reach the Largest and Most Influential Generation of Consumers Ever

Identifies specific behaviors and attitudes common to the Millenial generation, and shows businesses how to build a listening and participation strategy, engage new social tools, and incorporate fun into the brand experience.

Marketing to Millennials

8d6a8882-c19e-40d5-ba85-4db83f29ff76-1

Mastering the New Marketing Mindset for Tomorrow's Consumers

The chief marketing officer of Mastercard shares the forward-thinking ways all business must rethink their entire marketing landscape to remain relevant and successful by developing revolutionary marketing strategies that reach a whole new level.

Quantum Marketing

0aa7893c-7648-4e0c-b2ff-e1e06a474228-1

Bernadette Jiwa

Book is in new condition with no markings or highlights. 

Light Paperback (1 lb or less)

The One-Page Method for Reimagining Your Business and Reinventing Your Marketing

"Difference lifts the lid on how brands like Airbnb, Uber, and Apple have succeeded by creating difference and gives you a new one page method for reimaging your business and reinventing your marketing, It helps you to recognize opporunities that create value, to develop products and services that people want, and to matter to your customers"--Provided by publisher.

Difference

8fec8b21-9245-4264-a9bc-28c8e85d0508-1

Brent Bozell

Tim Graham

Has some minor shelf wear but is otherwise in good condition.

Pennsylvania

Big Media's War Against Trump

"Objective journalism is dead. Today's leftist 'news' media are activist hacks working relentlessly to destroy conservatism, to literally eliminate it - and the people who live and believe in it. Everywhere they can, they want to bury it and us. Think that's too harsh? You better read Unmasked." -- Rush Limbaugh "Brent Bozell and I have fought together in the trenches for many, many years. He's an indispensable warrior in the cause of liberty and against the arrogant elites in the press." -- Mark R. Levin, New York Times bestselling author "This is the story of a media that set out to destroy a president and his administration, but destroyed themselves instead." - From the Preface Bestselling author and activist Brent Bozell is one of the most outspoken leaders in the conservative movement today. As Founder and President of the Media Research Center, he runs the largest media watchdog organization in America. In this fascinating examination of the media's war on Donald Trump, Bozell and his coauthor Tim Graham expose the weaponized and radicalized "news" media as a direct threat to democracy with their unethical attempts to manipulate public opinion. No one understands this more than Donald Trump. Since the moment he declared his candidacy in 2015, Trump has faced incessantly and overwhelmingly negative press coverage. First they tried to prevent his election. Ever since that failed, the media radicals have worked tirelessly to remove him from office. There is no fairness or balance. There is only aggression. Journalists boil over when Trump insults them as "fake news," but the number of careless and deliberately false stories they have been forced to retract underscores why the media's credibility is collapsing. Unmasked reveals: How and why Trump has received the most negative -- and viciously personal -- coverage of any president in history. How the media knew there was no evidence of Russian collusion, while saturating the airwaves with thousands of reports about Russian collusion. How the media use leftist "fact checkers" to undermine the credibility of conservatives. Who are the most rabid anti-Trump journalists in America today, and why. (Some will surprise you.) What stories in the "news" media have been exposed as pure fabrications, and who was behind them. Unmasked proves that the leftist "news" media want to see Trump removed from office, and will stop at nothing to accomplish that mission, even if it means destroying themselves as well.

Unmasked

84054aea-98e3-480d-8993-cfb3d306c275-1

#hardcover #sethgodin #marketing #business

Colorado

Turning Strangers into Friends and Friends into Customers

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity--time--Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

Permission Marketing

3a62587e-caf7-44bc-84db-464573961230-1

One of the biggest unidentified trends in the United States today is the increased number of small farms. Too few small farms earn the dollars needed to keep a family in the country. There are profit potentials aplenty in herbs and spices, all of which can produced in the United States. The author has identified several  hundred herbs and spices, all of which could be produced in the United States, that are presently imported. Perfectly valid markets exist for these products, and they have existed for 100 years or more.  Learn the potential of herbs as a cash crop

Paperback (1 to 2 lbs)

Maryland

The Potential of Herbs as a Cash Crop

Slight water damage at the bottom left by the binder.  #educational #college #hardcover #marketing

Heavy Hardcover (2 to 4 lbs)

Kentucky

Business & Economics

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Contemporary Marketing

c963c557-daa1-4e61-ae3a-64ba304d834e-1

#hardcover #strategy #business #marketing #buyerbehavior #customerinteraction #consumergoods #marketdynamics #valuecreation

New York

Shifting Your Strategy from Products to Customers

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory—and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. Today, competitors can rapidly decipher and deploy the recipe for your product’s secret sauce and use it against you. “Upstream,” product-related advantages are rapidly eroding. This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found “downstream,” where companies interact with customers in the marketplace. Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time. In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream—and achieving enduring competitive advantage.

Tilt

d80e0d4b-d2ca-4d44-bda6-a4615d5d7bdd-1

Janie Marquiss

Take a journey with the author through farmers markets and bazaars, and learn how she made thousands of dollars, and how you can too.  

This book is about my journey through farmers markets and bazaars, and how I made thousands of dollars selling chocolate truffles. I have shared all my recipes from my business, LaLa Land Chocolates in this book so you too can make thousands of dollars. Enjoy!

The Secrets to Making Thousands at Farmers Markets and Bazaars

f24d39f5-6f55-4738-bcbc-0fc59ecda7e0-1

#hardcover #customers #influence #marketing #business #persuasion #insight #buyerbehavior 

What Really Influences Customers in the Age of (Nearly) Perfect Information





Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework--the Influence Mix--for thinking about consumer decision making, which should help managers develop more effective marketing strategies.

How people buy things has changed profoundly--yet the fundamental thinking about consumer decision making and marketing has not. Most marketers still believe that they can shape consumers' perceptions and drive their behaviors. In this provocative book, Stanford professor Itamar Simonson and best-selling author Emanuel Rosen show why current mantras about branding and loyalty are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Contrary to what we frequently hear, consumers will (on average) make better choices and act more rationally.

Absolute Value answers the pressing question of what influences customers in this new age. Simonson and Rosen identify the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides an entirely new way of thinking about marketing.

Absolute Value

430f5e03-c477-4556-87ab-7ddd6b18f50e-1

Virginia

Unleashing the Creative Potential Within Us All

The founder of IDEO and his partner and brother, the author of the best-selling The Art of Innovation, outline strategies for tapping innate creative abilities, sharing uplifting stories from their work with forefront companies to outline principles for fostering innovation and problem solving.

Creative Confidence

222120e1-49f8-44d7-8bf7-bbd6201f4b65-1

Michael Parker

How to Sell Your Message When It Matters Most

"Previously published in Great Britain in 2014 by Vermillion, an imprint of Ebury Publishing"-- Title page verso.

It's Not What You Say

2fe25aef-a343-4cec-b87a-80cbcdd1eaa5-1

#paperback #customers #marketing #nonfiction 

Florida

The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy... Create a Mass of Raving Fans...

THE MIND-READING SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESS Do you know how to find out what people"really"want to buy? (Not what you"think"they want, not what they"say"they want, but what they"really"want?) The"secret"is"asking"the right questions and the right questions are"not"what you might expect. "" "Ask"is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking.The"Ask Formula"revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. You ll discover why the"Ask Formula"is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them and in a way that makes people fall in love with you and your company. In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, "The Miami Herald," "The San Francisco Chronicle," "Mass Market Retailer," "Bloomberg Businessweek"and more) turns everything you know about customer surveys on its head. You ll discover how Ryan Levesque developedhis proven system for creating survey-based, customized sales funnels. And you ll also learn how YOU can implement the same system in your own business no matter your market. The"Ask Formula"blueprint is laid out in clear and detailed steps for anyone to use and adapt. Whether you re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both"inspire"you and"show"you how to skyrocket your online income while creating a mass of raving fans in the process simply by asking the"right""questions"in a surprisingly different way. For people looking to scale up their business, "Ask"will utterly transform how you think about consumer behavior and selling online. For example, you ll learn: How to increase your income by 36% by asking potential customers this slightly unusual 4 word question. Why most businesses are doing surveys all wrong (and the one question you should NEVER be asking your prospects) And much, much more "

3fed799f-8291-4265-a41d-b60fcd8dc95c-1

Create, Lead, and Sustain Remarkable Customer Service 

Customer Loyalty Guaranteed 

790dd2b0-5b60-4ff4-b759-de8f7c1a23a6-1

#hardcover #marketing #business #nonfiction #economics #stickyideas #marketingstrategy #chipheath box 3

Texas

Why Some Ideas Survive and Others Die

Made to Stick

62574487-207a-4a85-b3de-ef4ad5e7e0a0-1

#hardcover #economics #marketing #nonfiction #business #marketingstrategy #stickyideas #chipheath #danheath #collegebook 

Illinois

1st edition HC, no dust jacket; has light wear to outside with used price sticker on back, else pages are clean and binding is tight. #business #marketing #nonfiction #hardcover #economics 

Washington

Different: Escaping the competitive herd

a1116feb-f32c-4c50-9abe-ecc8c5baa4a5-1

Bertha Reppert

Turn your green thumb into a profitable business

Practical advice on budgets, locations, business plans, bookkeeping, staffing, inventory, and pricing. Case histories of 50 thriving herb businesses. Additional topics include developing products, packaging, special events, and methods for expanding.

Growing Your Herb Business

089815f4-06e1-458b-8d45-1478270db16f-1

#business #fiction #economics #hardcover #smallbusiness #innovation #branding #marketing 

15 Paths to Disruptive Innovation

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth. They approach new ideas too conservatively, and focus innovation on products only—when there is a whole world out there waiting to be disrupted. This book shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Each is illustrated with case studies from companies like L'oreal, Procter & Gamble, and Salesforce.com, to show you the glaring differences between disruption and stagnation. We like to think that we live in a world where innovation happens at a staggering pace. The reality is that we don't, but that leaves an opening that your organization can fill if you're willing to break from the herd. This book shows you how start turning in a new direction, toward sustained, forward-thinking growth. Foster organic growth within your organization Become more proactive about innovation Understand the famous "Disruption" methodology Learn the specific, proven paths to disruption Everyone loves to cite Apple, Google, and Amazon as proof of high-speed innovation. But companies like this represent only 20% of companies worldwide—the other 80% are still floundering and failing to move forward. The Ways to New gives you a roadmap to innovation, and the tools to make it work.

The Ways to New

bbf3bd6a-515f-4062-8fb0-58b147bb376e-1

A Step-By-Step Guide to Doing Content Marketing the Inbound Way

Develop and implement an effective content strategy tailored to your business's needs

Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It's not about blindly expanding reach, it's about reaching out to the right audience. Today's marketplace is no longer about chasing the sale--with the right approach to content, your customers will come to you.

Your content must be valuable, relevant, and consistent--but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand.

 * Discover the power of storytelling and generate effective content ideas
 * Plan a long-term content strategy and a content creation framework
 * Create great content, promote it, measure it, and analyze its performance
 * Extend your content's value, become a more effective writer, and develop a growth mentality

Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.

Inbound Content

e7773b8f-60a0-4248-b2ea-0f146e5bc021-1

Guide to B2B Marketing for today's businesses. #paperback #marketing #business #b2b #innovative

Wisconsin

The Expert Guide to B2B Marketing

Learn Essential B2B Marketing
Strategies and Techniques

In today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice From The Top will provide you with an abundance of information from marketing experts who will teach you:
- Proven strategies for developing more effective marketing programs
- Powerful ideas for creating dynamic content
- Specific guidelines for executing marketing plans
- Time-tested formulas for measuring success
- And much more

" Wow, what a terrific, broad collection of B2B marketing insight. I love hearing the diverse voices, from academia to corporate board room, sharing the most interesting facets of marketing, all of which are pertinent to my daily job as a CMO."
Katherine Button Bell, Vice President and Chief Marketing Officer, Emerson

" If you're looking for a wide range of B2B marketing wisdom, this book is a must-have from pros. A shining example of the intellectual property our BMA members have and are willing to share."
Al Maag, Chief Communications Officer, Avnet, and President of BMA Phoenix

BMA Colorado is a 13-time national BMA Chapter of the Year award winner.

www.bmacolorado.org

Save this search

Michael J. Burchell; Jennifer Robin

The Great Workplace

Tim Staples; Josh Young

Break Through the Noise

Bill Wasik

And Then There's This

Jeff Fromm; Christie Garton

Marketing to Millennials

Raja Rajamannar

Quantum Marketing

Bernadette Jiwa

Difference

Brent Bozell; Tim Graham

Unmasked

Seth Godin

Permission Marketing

Richard Alan Richard

The Potential of Herbs as a Cash Crop

Louis Boone, David Kurtz

Contemporary Marketing

Niraj Dawar

Tilt

Janie Marquiss

The Secrets to Making Thousands at Farmers Markets and Bazaars

Itamar Simonson; Emanuel Rosen

Absolute Value

David Kelley; Tom Kelley

Creative Confidence

Michael Parker

It's Not What You Say

Ryan Levesque

Ask

Chip R. Bell, John R. Patterson

Customer Loyalty Guaranteed

Chip Heath; Dan Heath

Made to Stick

Chip Heath; Dan Heath

Made to Stick

Youngme Moon

Different: Escaping the competitive herd

Bertha Reppert

Growing Your Herb Business

Jean-Marie Dru

The Ways to New

Justin Champion

Inbound Content

Business Marketing Association

Advice from the Top