Light Hardcover (1 lb or less)

New Jersey

3 Steps to Grow Your Emotional Fitness in Work, Leadership, and Life

Success is an inside job. EQ Fit leaders know that the emotional health of their organizations is key to their economic health, and it all begins with tending to one's own emotional fitness. Packard's accessible guidebook has arrived just in time, since the landscape of business and leadership is changing at a blinding clip. As technological advances increase efficiency, old-school hierarchies are fading fast, and instead of top-down bravado, there's a new path forward. She teaches an "inside out" practice of self-discovery, which helps readers uncover unproductive emotions and dispel them. Packard shows how the most successful companies are rich with "connector" emotions like hope, empathy and trust building. She tackles unconventional topics, like how workaholism keeps us emotionally adolescent and how forgiveness belongs in the workplace, too. No one knows these truths better. Packard shares her EQ Fit-catalyzed success at HGTV and the stories of the executives she coaches in mindfulness and other out-of-the-box techniques. The best leaders balance power with grace, and everyone can effectively use both resilience-an ability to endure tough situations and make tough decisions-and vulnerability-a willingness to open up, change, and admit when we need help-to be more effective. Packard offers us exciting new tools so we can bring our best selves to all we do.

Fully Human

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How the Best Companies Stay Relevant in a Fast-Changing World

Every successful business will have to make shifts along the way. Will yours recognize the right moment to do so or wait until it's too late?

Shift Ahead

3dba1bfe-6927-459f-82c4-c40fd649af33-1

Hardcover (1 to 2 lbs)

The Nine Rules to Capture Global Attention

A nine step-guide to mastering viral content, branding and outwitting social media algorithms for marketers, entrepreneurs and aspiring celebrities from the CEO of Shareability.

Break Through the Noise

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Colorado

How to Measure and Optimize Your Marketing Investment

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Social Media Metrics

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How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

THE NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER!

The new secret to driving LOYALTY THAT PAYS

Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?

Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty--and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts--from everyone involved in the success of a business.

Now, in Loyalty 3.0, Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business.

Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business, including:

 * The building blocks of motivation, big data, and gamification necessary for creating a powerful strategy that drives long-term loyalty
 * Case studies from today's most innovative companies that are already driving customer engagement, learning and skill development, and employee motivation with Loyalty 3.0 methods
 * Step-by-step guidance on how to plan, design, build,and optimize your program

Now is the time to abandon your traditional loyalty programs and start taking all your stakeholders seriously--so they will take your company seriously.

Loyalty 3.0 is the game-changing leap you've been waiting for. When you create true loyalty among customers, employees, and business partners, you will generate a sustainable competitive advantage and win in your industry.

Praise for Loyalty 3.0

"Relationships are the single greatest asset for all organizations. Relationships with customers, relationships with employees, relationships with partners. In Loyalty 3.0, Rajat Paharia reveals the new science of relationship building through big data and gamification."--TIM BROWN, CEO, IDEO

"Loyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data, and gamification--building on these concepts through real-world case studies that bring the combinations to life. It finishes with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and personal life." -- BRAD SMITH, CEO, Intuit

"A fascinating insight into how companies are exploiting big data." -- MARK READ, CEO, WPP Digital

"Rajat pioneered the business use of big data and game mechanics to transform the customer experience. A decade before anyone else, he saw that the same techniques that video game designers had used for years--fast feedback, badges, competition, goals, and leveling up--were also incredibly powerful for motivating behavior outside of games, and an industry was born. This book shares his secrets." -- CLARA SHIH, CEO of Hearsay Social, author of The Facebook Era, and board member at Starbucks

"Rajat Paharia comprehensively explains how to create loyalty in the modern world full of data and connectivity. If you want to learn how to motivate and inspire employees, you must read this book." -- DAVE KERPEN, New York Times bestselling auth

Loyalty 3.0

ba8cd1ed-c7c3-43a7-b0e9-d984682dd08d-1

Mark Sanborn

South Dakota

How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary

A primer for better living, inspired and driven by the story of a hard-working postman, offers four important principles that can help create fresh energy and creativity, and especially to inspire enthusiasm for all facets of life in today's world.

The Fred Factor

9a40014b-b71b-4416-8caf-177fdc94247c-1

Arizona

Now in its eighth edition, this classic book remains the complete business-writing reference for students and professionals alike. Alphabetically organized and easy to use, its nearly 400 entries provide guidance for the most common types of business documents and correspondence, from brochures, press releases, and resumes, to executive summaries, proposals, and reports. Abundant sample documents and visuals throughout the book demonstrate effective business communication, reflecting current practices for formatting documents and using e-mail. In addition, advice on organizing, researching, writing, and revising complements thorough treatment of grammar, usage, style, and punctuation to provide comprehensive help with writing skills. This edition has been thoroughly revised to include expanded advice for analyzing the context of different writing situations, using and integrating visuals, and dealing with ethical concerns in business writing, including plagiarism. Entries throughout have been revised, updated, consolidated, and streamlined to provide the most accurate and accessible information. Comprehensive yet concise, "The Business Writer's Handbook" remains the quick reference faithful users have come to appreciate.
"

The Business Writer's Handbook

841c5d30-3d15-44e4-b85c-639a2260dcac-1

Signed copy. #hardcover #business #leadership #philosophy 

Illinois

Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards

Respected former CEO, professor, and speaker examines what it takes to become a values-based leader

In this highly-anticipated book, Harry Kraemer argues that today's business environment demands values-based leaders who, in "doing the right thing," deliver outstanding and lasting results. The journey to becoming a values-based leader starts with self-reflection. He asks, "If you are not self-reflective, how can you know yourself? If you do not know yourself, how can you lead yourself? If you cannot lead yourself, how can you lead others?" Kraemer identifies self-reflection as the first of four principles that guide leaders to make choices that honor their values and candidly recounts how these principles helped him navigate some of the toughest challenges he faced in his career.

 * Offers a framework for adopting the principles of values-based leadership--self-reflection, balance, true self-confidence, and genuine humility--to lead organizations effectively
 * Based on Kraemer's popular Kellogg MBA course on values-based leadership
 * A recognized expert in values-based leadership, Kraemer is a sought after speaker on the subject

Lively and engaging, Kraemer's book comes at a critical time when true leadership in every facet of society is desperately needed.

All of Harry's proceeds from the book sales are donated to the One Acre Fund in Africa.

From Values to Action: the Four Principles of Values-Based Leadership is

d37d97d2-a314-41b0-99dc-2ab779aed5a8-1

Eric Bolling

Texas

Washington's Murky Pool of Corruption and Cronyism - and How Trump Can Drain It

The Instant New York Times and USA Today Bestseller! When Washington D.C. was first built, it was on top of a swamp that had to be drained. Donald Trump says it's time to drain it again. In The Swamp, bestselling author and Fox News Channel host Eric Bolling presents an infuriating, amusing, revealing, and outrageous history of American politics, past and present, Republican and Democrat. From national political scandals to tempests in a teapot that blew up; bribery, blackmail, bullying, and backroom deals that contradicted public policies; cronyism that cost taxpayers hundreds upon hundreds of millions of dollars; and personal conduct that can only be described as regrettable, The Swamp is a journey downriver through the bayous and marshes of Capitol Hill and Foggy Bottom. The presidential election of 2016 was ugly, but it exposed a political, media, industry, and elite establishment that desperately wanted to elect a politician who received millions of dollars from terror-funding states over a businessman willing to tell the corrupt or incompetent, “You’re fired.” The book concludes with a series of recommendations for President Trump: practical, hard-headed, and concise ways to drain the swamp and force Washington to be more transparent, more accountable, and more effective in how it serves those who have elected its politicians and pay the bills for their decisions. Last year President Trump declared Wake Up America to be a "huge" book; Eric Bolling's second book is sure to build on that success. Entertaining and timely, The Swamp is the perfect book for today's political climate.

The Swamp

fb9c6382-40b0-4a40-9752-1bc27d9d04b2-1

Investing Your Inner Wealth for Fulfillment and Abundance

Soul Currency 

Discovering Value and Creating Growth in a Disrupted World

The proven, effective strategy for reinventing your business in the age of ever-present disruption

Disruption by digital technologies? That's not a new story. But what is new is the "wise pivot," a replicable strategy for harnessing disruption to survive, grow, and be relevant to the future. It's a strategy for perpetual reinvention across the old, now, and new elements of any business.

Rapid recent advances in technology are forcing leaders in every business to rethink long-held beliefs about how to adapt to emerging technologies and new markets. What has become abundantly clear: in the digital age, conventional wisdom about business transformation no longer works, if it ever did.

Based on Accenture's own experience of reinventing itself in the face of disruption, the company's real world client work, and a rigorous two-year study of thousands of businesses across 30 industries, Pivot to the Future reveals methodical and bold moves for finding and releasing new sources of trapped value-unlocked by bridging the gap between what is technologically possible and how technologies are being used. The freed value enables companies to simultaneously reinvent their legacy, and current and new businesses.

Pivot to the Future is for leaders who seek to turn the existential threats of today and tomorrow into sustainable growth, with the courage to understand that a wise pivot strategy is not a one-time event, but a commitment to a future of perpetual reinvention, where one pivot is followed by the next and the next.



Pivot to the Future

cfa96887-5b30-472d-b5e1-9489f2e0b33a-1

A Strategy for Progress and Leadership in Times of Change

Humanity Wins is a thoughtful and affirming examination of how we can adapt systematically, as individuals and as a society, to the staggering changes occurring in the world around us.

As global change accelerates, our political and social systems are barely keeping pace. Venerated institutions at every level, from the family to national governments, are struggling to operate under rules designed for a world that no longer exists.

Reinhard Mohn, the innovative entrepreneur who built Bertelsmann, Inc., into the fourth largest media company in the world, argues that the new world we are creating demands new rules, new strategies, and new systems. Just as business has undergone a radical transformation in the last twenty years, moving from centralized corporate hierarchies to decentralized dynamic organizations, so must society. Mohn shows how social institutions can adapt the best of what business leaders have learned -- and avoid repeating their mistakes.

Ultimately, Mohn, an elder statesman of the global economy, makes a moving case for a new, ethics-based, dynamic world order and provides concrete models for putting his ideas to work. We can adapt to the changes we have wrought, Mohn writes. This is how humanity will win.

Humanity Wins

58c179dc-e30f-47c8-ad5c-27b65c211f35-1

#nonfiction #business #economics #hardcover 

an inspiring tale about making quality the key ingredient in everything you do

The ice cream maker

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Dov Seidman

Bill Clinton

The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct.
For almost two decades, Dov Seidman's pioneering organi¬zation, LRN, has helped some of the world's most respected companies build "do it right," winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people do¬ing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, HOW includes a new Fore¬word from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before.

Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and reveal¬ing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired "hows" of twenty-first-century success and significance.

Divided into four comprehensive parts, this insightful book:

Exposes the forces and factors that have fundamentally restructured the world in which organizations operate and their people conduct themselves, placing a new focus on their hows
Provides frameworks to help you understand those hows and implement them in powerful and productive ways
Helps you channel your actions and decisions in order to thrive uniquely within today's new realities
Sheds light on the systems of how-the dynamics between people that shape organizational culture-andintroduces a bold new vision for leading and winning through self-governance
The qualities that many once thought of as "soft"-values, trust, and reputation-are now the hard currency of success and the ultimate drivers of efficiency, performance, innova¬tion, and growth.

With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors- and your life-and refocus your efforts in powerful new ways.
If you want to stand out, to thrive in our fast changing, hyper¬connected, and hypertransparent world, read this book and discover HOW.

Massachusetts

Why How We Do Anything Means Everything

The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct. For almost two decades, Dov Seidman's pioneering organi¬zation, LRN, has helped some of the world's most respected companies build "do it right," winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people do¬ing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, HOW includes a new Fore¬word from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before. Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and reveal¬ing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired "hows" of twenty-first-century success and significance. Divided into four comprehensive parts, this insightful book: Exposes the forces and factors that have fundamentally restructured the world in which organizations operate and their people conduct themselves, placing a new focus on their hows Provides frameworks to help you understand those hows and implement them in powerful and productive ways Helps you channel your actions and decisions in order to thrive uniquely within today's new realities Sheds light on the systems of how-the dynamics between people that shape organizational culture-andintroduces a bold new vision for leading and winning through self-governance The qualities that many once thought of as "soft"-values, trust, and reputation-are now the hard currency of success and the ultimate drivers of efficiency, performance, innova¬tion, and growth. With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors- and your life-and refocus your efforts in powerful new ways. If you want to stand out, to thrive in our fast changing, hyper¬connected, and hypertransparent world, read this book and discover HOW.

390c124e-fe53-4152-8bb5-d3ebecaedcea-1

#hardcover #sethgodin #marketing #business

Turning Strangers into Friends and Friends into Customers

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity--time--Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

Permission Marketing

3a62587e-caf7-44bc-84db-464573961230-1

Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution

Beyond Great

9e449a01-3a43-4749-8743-089086132fe2-1

Doris Christopher

The Story of One of America's Most Beloved Companies

The Pampered Chefis Doris Christopher’s extraordinary account of how she turned an innovative concept and $3,000 investment into a business with annual sales approaching the billion-dollar mark. It is packed with real-life lessons and inspiring insights for small-business owners and aspiring entrepreneurs. In 1980 Doris Christopher, a former home economist and teacher, was itching to get back into the workforce after an eight-year hiatus as a stay-at-home mom. Drawing on her personal and professional expertise, and determined to make cooking easier and more convenient for families, she started selling high-quality kitchen tools through cooking demonstrations to groups of women in their homes. Today, the company she started in her basement, The Pampered Chef, is celebrating its twenty-fifth anniversary and has grown into a corporation (now owned by Berkshire Hathaway) with tens of thousands of independent Kitchen Consultants who present more than a million Kitchen Shows a year, attended by more than 12 million people. The Pampered Chefis the story of the vision, energy, hard work, and chutzpah that drove Christopher and her company to the height of success. She describes her early days as a “one-woman show,” chronicles the company’s gradual expansion, its challenges and growing popularity, and the process, offers invaluable advice and sound strategies on how to found and grow a business, including: • Hard learned lessons for start-up entrepreneurs • How to create a business concept and set your priorities • Knowing when to expand and when to slow growth so that demand doesn’t overwhelm your operations or supplies • How to counter the naysayers and deal with adversity Today, as at the company’s founding, achieving a better balance between work and family remains central to The Pampered Chef’s mission.The Pampered Chefbrings Christopher’s recipe for success to women, and men, everywhere.

The Pampered Chef

372fc276-bede-483a-a31a-a77ed0e4e130-1

Embrace, Learn, and Adapt to Failure As a Way to Success

Fail More

fee789d0-dccc-48af-9602-dfaccc2eb0ef-1

The Enduring Power of Connecting the Generations

How to Live Forever

aa0fe280-2da1-446b-b036-65da072be644-1

Carl J. Schramm

What Great Entrepreneurs Really Do

“The evangelist of entrepreneurship” (The Economist) reveals the true stories about how a range of entrepreneurs created their successful start-ups: hint, many of them never began with a business plan. Business schools teach that the most important prerequisite for starting a business is a business plan. Nonsense, says Carl Schramm in Burn the Business Plan, who for a decade headed the most important foundation devoted to entrepreneurship in this country. Microsoft, Apple, Facebook, and Google are just a few of the companies that began without one. Schramm explains that the importance of a business plan is only one of the many misconceptions about starting a company. Another is the myth of the kid genius—that all entrepreneurs are young software prodigies. In fact, the average entrepreneur is thirty-nine years old and has worked in corporate America for at least a decade. Schramm discusses why people with work experience in corporate America have an advantage as entrepreneurs. For one thing, they often have important contacts in the business world who may be customers for their new service or product. For another, they often have the opportunity to strategize with knowledgeable people and get valuable advice. Burn the Business Plan tells stories of successful entrepreneurs in a variety of fields. It shows how knowledge, passion, determination, and a willingness to experiment and innovate are vastly more important than financial skill. This is an important, motivating look at true success that dispels the myths and offers invaluable real-world advice on how to achieve your dreams.

Burn the Business Plan

a6ed31e9-31d0-431f-b605-0a115a009977-1

Virginia

How Great Organizations Build Ultimate Competitive Advantage

The secret of achieving and sustaining organizational excellence revealed

In an ever-changing world where only a third of excellent organizations stay that way over the long term, and where even fewer are able to implement successful change programs, leaders are in need of big ideas and new tools to thrive. In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything you need to build an organization that can execute in the short run and has the vitality to prosper over the long term.

Drawing on the most exhaustive research effort of its kind on organizational effectiveness and change management, Keller and Price put hard science behind their big idea: that the health of an organization is equally as important as its performance. In the book's foreword, management guru Gary Hamel refers to this notion as "a new manifesto for thinking about organizations."

 * The authors illustrate why copying management best practices from other companies is more dangerous than helpful
 * Clearly explains how to determine the mutually reinforcing combination of management practices that best fits your organization's context
 * Provides practical tools to achieve superior levels of performance and health through a staged change process: aspire, assess, architect, act, and advance. Among these are new techniques for dealing with those aspects of human behavior that are seemingly irrational (and therefore confound even the smartest leaders), yet entirely predictable

Ultimately, building a healthy organization is an intangible asset that competitors copy at their peril and that enables you to skillfully adapt to and shape your environment faster than others--giving you the ultimate competitive advantage.

Beyond Performance

78c6d2f7-28f7-4811-bb0e-55be4f5c0cf6-1

What Data and Economics Tell Us about the Future of Popular Culture

How digital technology is upending the traditional creative industries--and why that might be a good thing

The digital revolution poses a mortal threat to the major creative industries--music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some commentators claim? Far from it. In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.

By reducing the costs of production, distribution, and promotion, digital technology is democratizing access to the cultural marketplace. More books, songs, television shows, and movies are being produced than ever before. Nor does this mean a tidal wave of derivative, poorly produced kitsch; analyzing decades of production and sales data, as well as bestseller and best-of lists, Waldfogel finds that the new digital model is just as successful at producing high-quality, successful work as the old industry model, and in many cases more so. The vaunted gatekeeper role of the creative industries proves to have been largely mythical. The high costs of production have stifled creativity in industries that require ever-bigger blockbusters to cover the losses on ever-more-expensive failures.

Are we drowning in a tide of cultural silt, or living in a golden age for culture? The answers in Digital Renaissance may surprise you.

Digital Renaissance

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Building the Bonds That Make a Business Great

The 10 Laws of Trust, Expanded Edition

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How Our Politicians Let Corporations and Bigwigs Steal Our Money and Jobs

"An alarming, fact-driven jeremiad urging change and action." -Kirkus

The first comprehensive look at how politicians let the entertainment industry bilk taxpayers, hijack public policy and hurt economic investment, starting and ending with Trump.

From stadiums and movie productions to casinos and mega-malls to convention centers and hotels, cities and states have paid out billions of dollars in tax breaks, subsidies, and grants to the world's corporate titans. They hope to boost their economies, create new and better jobs, and lure well-known events such as the Super Bowl--not to mention give their officials the chance to meet celebrities. That Big Entertainment drives bigger economies is a myth, however. Overwhelming evidence shows catering public policy to its promises results in a raw deal for the taxpaying public.


In The Billionaire Boondoggle, Garofalo takes readers on a tour of publicly-subsidized corporate America to explain how that myth came to be, how much money America's elected officials throw away, and why courting Big Entertainment just courts disaster.

You'll learn how Maryland gave millions of dollars to Netflix to make House of Cards, and Nevada spent hundreds of millions on a new home for the NFL's Raiders. New Mexico paid big money to host The Avengers, while city after city fell prey to the debt trap that is the Olympics. You'll see how big sporting goods stores like Bass Pro Shops and big casinos across the country all get in on the subsidy scam. And you'll see how many cities got in bed with hotel titans, including Donald J. Trump himself.

This book is the go-to guide for the many ways in which American taxpayers unknowingly subsidize the TV shows they watch, the sports teams they root for and the hotels they sleep in, all based on an economic theory that only adds up for CEOs and bigwigs.

Browse by categories

Save this search

Susan Packard

Fully Human

Joel Steckel; Allen Adamson

Shift Ahead

Tim Staples; Josh Young

Break Through the Noise

Jim Sterne; David Meerman Scott (Foreword by)

Social Media Metrics

Rajat Paharia

Loyalty 3.0

Mark Sanborn

The Fred Factor

Gerald J. Alred; Walter E. Oliu; Charles T. Brusaw

The Business Writer's Handbook

Harry M. Kraemer; Harry M. Kraemer

From Values to Action: the Four Principles of Values-Based Leadership is

Eric Bolling

The Swamp

Ernest D. Chu

Soul Currency

Omar Abbosh; Paul Nunes; Larry Downes

Pivot to the Future

Reinhard Mohn

Humanity Wins

Subir Chowdhury

The ice cream maker

Dov Seidman; Bill Clinton

How

Seth Godin

Permission Marketing

Nikolaus Lang, Jim Hemerling, Arindam Bhattacharya

Beyond Great

Doris Christopher

The Pampered Chef

Bill Wooditch

Fail More

Marc Freedman

How to Live Forever

Carl J. Schramm

Burn the Business Plan

Scott Keller; Colin Price

Beyond Performance

Joel Waldfogel

Digital Renaissance

Joel Peterson

The 10 Laws of Trust, Expanded Edition

Pat Garofalo

The Billionaire Boondoggle