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Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Like New

Listed - 6 months ago

Views - 5

Wishes - 1

Ships From - Indiana

Est. Publication Date - Feb 2007

Additional Information

Strategic Market Management

ISBN: 9780470056233

Publisher Description

Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edit...

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Strategic Market Management

Strategic Market Management

By: David A. Aaker

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