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    Categories
    Brand Portfolio Strategy

    Brand Portfolio Strategy

    by: David A. Aaker

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    Brand Portfolio Strategy

    Brand Portfolio Strategy

    By: David A. Aaker

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    Published
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    Overview

    Publisher Description

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will ...

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