Product Details
Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Excellent
Listed - A month ago
Ships From - California
Est. Publication Date - Sep 2001
Seller Description
Book is in great condition with no markings or highlights.
Overview
Big Brands, Big Trouble: Lessons Learned the Hard Way
ISBN: 9780471414322
Publisher Description
One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xero...
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