Publisher Description

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind...

Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Like New

Listed - 6 months ago

Views - 10

Wishes - 1

Ships From - North Carolina

Est. Publication Date - Jan 2001