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    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name

    by: Steve Rivkin, Fraser Sutherland, Jack Trout

    Rare find!
    Only 1 copy left.
    Categories
    Textbook/Educational Curriculum
    College & Above

    Condition

    Used
    New / Like New

    Format

    Paperback
    Hardcover

    Discover more

    The Making of a Name

    The Making of a Name

    By: Steve Rivkin

    1 copy available

    The Making of a Name

    $15.00

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    Product Details

    Category - Textbook/Educational Curriculum / College & Above

    Format - Hardcover

    Condition - Excellent

    Listed - 4 months ago

    Ships From - California

    Est. Publication Date - Jan 2005

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    Overview

    Publisher Description

    In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.

    Meet the seller

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