Cancel
Secure Checkout
AboutFAQ
    • Log in
    Log in

    Browse by categories

    Collections
    Bookstores
    Shelves
    Pango AI
    Popular Authors
    Popular Book Series
    Sell your books
    About Us
    Blog
    Market Guide
    Help Center
    Contact Us
    Cancel

    Shop

    • Bookstores
    • Collections
    • Categories
    • Authors
    • Gift cards
    • Shelves
    • Series

    Sell

    • Sellers Resource Hub
    • Ambassador
    • Market Guide

    Company

    • About Us
    • Blog
    • Trust and Safety

    Help

    • Help Center
    • Contact Us
    • PangoBucks FAQ
    • Feature Requests
    • © PangoBooks 2025. All rights reserved.
    • Terms of Use
    • Privacy Policy

    Pango Buyer Protection

    PangoBooks money back guarantee. Learn more

    Recently Viewed

    Pango
    Pango AI
    Your personal Pangolin book shopper is here to help you find the perfect book!

    Chat with Pango

    The Making of a Name

    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    Categories
    Textbook/Educational Curriculum
    College & Above

    by: Steve Rivkin, Fraser Sutherland, Jack Trout

    Rare find!
    Only 1 copy left.

    Discover more

    The Making of a Name

    The Making of a Name

    By: Steve Rivkin

    1 copy available

    Condition

    Used
    New / Like New

    Format

    Paperback
    Hardcover

    $15.00

    More from this author

    More books by Steve Rivkin

    The New Positioning

    Jack Trout

    The New Positioning

    $17.95
    The Power of Simplicity: a Management Guide to Cutting Through the Nonsense and Doing Things Right

    Jack Trout

    The Power of Simplicity: a Management Guide to Cutting Through the Nonsense and Doing Things Right

    Sold Out

    REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

    Jack Trout

    REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

    $5.00

    Similar books

    A Court of Thorns and Roses

    Sarah J. Maas

    4.2

    A Court of Thorns and Roses

    $6.00
    It Ends with Us

    Colleen Hoover

    3.9

    It Ends with Us

    $2.50
    Cherokee America

    Margaret Verble

    Cherokee America

    $3.00$4.00
    House of Earth and Blood

    Sarah J. Maas

    4.3

    House of Earth and Blood

    $3.50$8.00
    Tomorrow, and Tomorrow, and Tomorrow

    Gabrielle Zevin

    4.3

    Tomorrow, and Tomorrow, and Tomorrow

    $6.00
    Fourth Wing

    Rebecca Yarros

    4.6

    Fourth Wing

    $3.00$5.00
    Verity

    Colleen Hoover

    4.1

    Verity

    $4.50
    The Seven Husbands of Evelyn Hugo

    Taylor Jenkins Reid

    4.5

    The Seven Husbands of Evelyn Hugo

    $5.00
    The Housemaid

    Freida McFadden

    4.5

    The Housemaid

    $2.75
    The Silent Patient

    Alex Michaelides

    4.2

    The Silent Patient

    $5.00
    Bloomberg by Bloomberg, Revised and Updated

    Michael R. Bloomberg

    Bloomberg by Bloomberg, Revised and Updated

    $2.99
    RN Adult Medical Surgical Nursing Edition 9. 0

    Ascend Learning

    RN Adult Medical Surgical Nursing Edition 9. 0

    $25.00
    Throne of Glass

    Sarah J. Maas

    4.4

    Throne of Glass

    $6.00
    The Dragon and the Unicorn

    A. A. Attanasio

    The Dragon and the Unicorn

    $5.00

    Product Details

    Category - Textbook/Educational Curriculum / College & Above

    Format - Hardcover

    Condition - Excellent

    Listed - 5 months ago

    Ships From - California

    Est. Publication Date - Jan 2005

    Be the first one to review

    Review the book today!

    Rate the book
    Published
    Drafts

    Overview

    Publisher Description

    In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.

    Meet the seller

    📖Recycled Reads📖
    Active Today
    📖Recycled Reads📖
    (5)