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    by: Steve Rivkin, Fraser Sutherland, Jack Trout

    The Making of a Name

    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    The Making of a Name
    Categories
    Textbook/Educational Curriculum
    College & Above

    Condition

    Used
    New / Like New

    Format

    Paperback
    Hardcover
    Rare find!
    Only 1 copy left.

    Discover more

    The Making of a Name

    The Making of a Name

    By: Steve Rivkin

    1 copy available

    $15.00

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    More books by Steve Rivkin

    The Making of a Name

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    The New Positioning

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    The Power of Simplicity: a Management Guide to Cutting Through the Nonsense and Doing Things Right

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    REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

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    Overview

    Publisher Description

    In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.

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    Published
    Drafts

    Product Details

    Category - Textbook/Educational Curriculum / College & Above

    Format - Hardcover

    Condition - Excellent

    Listed - 15 days ago

    Ships From - California

    Est. Publication Date - Jan 2005

    Meet the seller

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