Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Good

Listed - 4 months ago

Views - 4

Wishes - 1

Ships From - New York

Est. Publication Date - Jan 2001

Positioning: the Battle for Your Mind: How to be Seen and Heard in th Overcrowded Marketplace

Publisher Description

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind...