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    The Marketing Plan Handbook, 4th Edition

    by: Alexander Chernev

    Categories
    Non Fiction
    Business & Economics
    The Marketing Plan Handbook, 4th Edition

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    The Marketing Plan Handbook, 4th Edition

    The Marketing Plan Handbook, 4th Edition

    By: Alexander Chernev

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    Strategic Marketing Management

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    The Marketing Plan Handbook, 4th Edition

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    Published
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    Overview

    Publisher Description

    The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing ...

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