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    Strategic Marketing Management - the Framework, 10th Edition

    by: Alexander Chernev

    Strategic Marketing Management - the Framework, 10th Edition

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    Strategic Marketing Management - the Framework, 10th Edition

    Strategic Marketing Management - the Framework, 10th Edition

    By: Alexander Chernev

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    Overview

    Publisher Description

    Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic...

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