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    Categories
    Textbook/Educational Curriculum
    College & Above
    Strategic Marketing Management

    by: Alexander Chernev, Philip Kotler

    Strategic Marketing Management

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    Strategic Marketing Management

    Strategic Marketing Management

    By: Alexander Chernev

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    Overview

    Publisher Description

    Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. F...

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