G. Richard Shell

Mario Moussa

Hardcover (1 to 2 lbs)

New Jersey

Using Strategic Persuasion to Sell Your Ideas

Part emotional intelligence, part politics, part rhetoric and part psychology, selling ideas is not like tricking someone out of their money. It's about helping others to see things your way - engaging tehir minds and imaginations. Professors Shell and Moussa offer readers a self-assessment for them to determine which persuasion role fits them best and how to make the most of their natural strengths. They also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie and Bono.

The Art of Woo

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You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.

"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report


Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 10 months ago

Ships From - New Jersey

Est. Publication Date - Dec 2007

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Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 10 months ago

Ships From - New Jersey

Est. Publication Date - Dec 2007

Additional Information

Publisher Description

The Art of Woo

By: ,

$3.75

Condition

Format

Meet the seller

Discover more

The Art of Woo

By: G. Richard Shell

'The Art of Woo' readers also enjoyed:

Additional titles by G. Richard Shell

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