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    by: Adele Sweetwood, Thomas H. Davenport

    The Analytical Marketer

    The Analytical Marketer

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    Social Science

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    The Analytical Marketer

    The Analytical Marketer

    By: Adele Sweetwood

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    Published
    Drafts

    Overview

    Publisher Description

    How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range ...

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