Frank D. Gunstone

Heavy Hardcover (2 to 4 lbs)

Science

Sources, Composition, Properties, and Uses

Defining lipids from several general and detailed perspectives, this book discusses their major food and non-food uses and explains how the consumption of these fats affect health and well-being in quantitative and qualitative terms. It also describes these materials in molecular terms and explores how nature produces these molecules.

The Chemistry of Oils and Fats

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Howard R. Moskowitz

Business & Economics

Product Development 

New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in order to deliver a product which fulfills the two equally important goals of consumer trial and repeat purchase. The linkage of these issues is often compromised in the "innovate or die" world of corporate new products. An Integrated Approach to New Food Product Development explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success. Proven Approaches from Industry Experts The book introduces The Success Equation based on the interrelationship of the key tasks critical to defining and executing for new product success. The sections that follow highlight the importance of every task and the impact of each disciplines’ contribution throughout the process in optimizing the success of the product. The book explores integration of all parts, from defining consumer needs and food concept to understanding the importance of positioning, packaging and trade, to the technology and manufacturing required to accurately meet these needs. The Success Equation encompasses the elements that not only dramatically increase a product’s success, but also make that success increasingly sustainable. Combines Solid Theory with Actual Marketing Practice The text blends academic, ivory tower research with the experiences of seasoned, real market practitioners, which when combined, provide the tools for successful new product innovation. The concise, hands-on information includes advanced and emerging innovations in management, marketing, technology, strategy, consumer research and sales. The integrated coverage provides a complete picture of the expertise and knowledge needed to leverage new product development into commercial success.

An Integrated Approach to New Food Product Development

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Peachy Keenan

A Practical Guide to Winning the Culture War

Spot-on, often satirical, always insightful, contributing editor of The American Mind and mother of a brood, Peachy Keenan argues that the only way we can save our families, ourselves, and the world—even California!—is by embracing our inner domestic extremists, and sweeping failed notions of third wave feminism and identity politics nonsense into the garbage can of history. ARE YOU A DOMESTIC EXTREMIST? You might be if you have common sense. If you think there are two sexes period—and that “gender” is a grammatical term you learned studying high school French. You might be a domestic extremist. If you think “fat acceptance” is wrong and unhealthy. You might be a domestic extremist. If you think Critical Race Theory is itself racist. You might be a domestic extremist. If you think civilization depends on men and women getting married, staying married, having kids, and raising them to be hard-working, faithful, and, well, sane. You might be a domestic extremist. If you think your family is more important than your career—then you’re definitely a domestic extremist, and Peachy Keenan is here to be your spokeswoman and guide. Peachy Keenan contributing editor of the American Mind and mother employs her trademark wit, humor, and insight to show we can save our families, ourselves, and the world—even California!—if we unleash our inner, instinctive domestic extremist. It begins with embracing the Domestic Extremist Manifesto™: In This House We Believe: Parents Are the Bosses of Their Kids Babies Are Good, More Babies Are Better Dating Is for Suckers Two Sexes Are Plenty Your Career Is Overrated Feminism Is how the Unpopular and Undateable Cope with Life Mainstream American Culture Destroys Families We Are Going to Win! Keenan shows how by becoming “just a little bit more domestic,” putting first things first—the really important things like God, family, and neighborhood—we can win the culture war for real culture, rescue our families and ourselves from the insanity that surrounds us—and—absolutely and no fooling—save humanity itself. Are you up for it? Sure you are—and the instruction book is right here! Become a domestic extremist. (Warning: you may already be one.)

Domestic Extremist

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Reed Wicander

James S. Monroe

Textbook only, no cd/dvd/online material included where applicable. Textbook has some writing/underlining/highlighting, see pictures.

Heavy Paperback (2 to 4 lbs)

History

Evolution of Earth and Life Through Time

Cengage Learning's HISTORICAL GEOLOGY brings course concepts to life with interactive learning, study, and exam preparation tools along with comprehensive text content for historical geology courses. Adopt the resources that enable your students to purchase the right solution to meet their needs, whether it's a traditional printed text, all digital learning platform, or package that includes the best of both worlds. With the recently updated Historical Geology 7th Edition and CourseMate's interactive teaching and learning tools, it's never been easier to introduce students to the geological and biological history of Earth and the underlying principles and processes that have shaped our planet. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Historical Geology 7th Edition

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Ben R

Ben R

@ben148310

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Frank D. Gunstone

The Chemistry of Oils and Fats

Howard R. Moskowitz

An Integrated Approach to New Food Product Development

Peachy Keenan

Domestic Extremist

Reed Wicander; James S. Monroe

Historical Geology 7th Edition

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Frank D. Gunstone

The Chemistry of Oils and Fats

Howard R. Moskowitz

An Integrated Approach to New Food Product Development

Peachy Keenan

Domestic Extremist

Reed Wicander; James S. Monroe

Historical Geology 7th Edition

Get The App