Category - Textbook/Educational Curriculum / College & Above
Format - Hardcover
Condition - Good
Listed - 3 months ago
Est. Publication Date - Jun 2009
Additional Information
An Integrated Approach to New Food Product Development: Product Development
ISBN: 9781420065534
Publisher Description
New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself do...
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