Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 3 months ago

Ships From - New York

Est. Publication Date - Nov 2000

Unleashing the IdeaVirus: Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You

Publisher Description

The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are ...