David S. Kidder

Noah D. Oppenheim

Hardcover (1 to 2 lbs)

New York

Revive Your Mind, Complete Your Education, and Converse Confidently about Our Nation's Past

A year's worth of daily readings from the secular arena provides subject matter for intellectual growth and advancement, in a volume that features passages from the rich annals of American history, capturing pivotal events, biographical profiles, and words of wisdom from such important figures as Thomas Jefferson, Ben Franklin, and Martin Luther King, Jr., among others. 250,000 first printing.

The Intellectual Devotional: American History

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Revive Your Mind, Complete Your Education, and Converse Confidently with the Culturati

In the tradition of the instant bestsellers The Intellectual Devotional and The Intellectual Devotional: American History comes the third installment in this indispensable series. In The Intellectual Devotional: Modern Culture, authors David S. Kidder and Noah D. Oppenheim explore the fascinating world of contemporary culture to offer 365 daily readings that provide the essential references needed to navigate the world today.

Quench your intellectual thirst with an overview of the literature, music, film, personalities, trends, sports, and pop references that have defined the way we live. From the Slinky to Star Wars; Beatlemania to Babe Ruth; flappers to fascism--refreshing your memory and dazzling your friends has never been easier, or more fun. Whether you're a trivia genius, pop-culture buff, or avid reader, you'll be riveted by this comprehensive journey through contemporary culture.

The Intellectual Devotional: Modern Culture

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Victor O. Schwab

Adrienne Nunez

Paperback (1 to 2 lbs)

A Short Course in Copywriting

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. Most of us need some help, and even naturals can improve by studying the best.

How to Write a Good Advertisement

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Seth Godin

Light Hardcover (1 lb or less)

Presents a call to action about taking initiative, embracing change, and risking failure.

Poke the Box

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Mark Manson

A Counterintuitive Approach to Living a Good Life

The Subtle Art of Not Giving a F*ck

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Mitchell Symons

... of Perfectly Useless Information

You hold in your hands the ultimate trivia guide. Organized in thematic sections, That Book covers a world of learning by an author whos developed game shows (he was the creator of the first "fastest-finger" game-show quiz) and was one of the original contributors to the international editions of Trivial Pursuit. Want to know which U.S. president is a descendant of King Edward III? Or which famous people lived to read their own obituaries? That Book covers these inessential facts and more ... Not since Schotts Original Miscellany has there been such a delectable feast of useless information. That Book is an encyclopedia of honest-to-god facts from the bizarre to the mundane that will have you alternately shaking your head in wonder and holding your sides in laughter. Bathroom -- or bedside -- reading just doesnt get any better than this -- or That.

That Book

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David E. Carter

Oversized Hardcover (4 to 6 lbs)

Business & Economics

Following in the footsteps of the all-time best-selling The Big Book of Logos, this deluxe, full-color volume is packed with 2,500 superior new logo designs, culled from recent work submitted by top graphic designers from more than 500 firms across the United States. It is a treasure trove of inspiring ideas and an invaluable reference for anyone concerned with logo design for corporations, retail establishments, restaurants, entertainment venues, and organizations of all kinds.

New Big Book of Logos

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Jay Schulberg

A Behind-the-Scenes Look at America's Favorite Advertising Campaign

Reproduces all of the pictures from the popular advertising campaign in which celebrities sport milk mustaches, along with some new ones.

The Milk Mustache Book

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Gina Misiroglu

Heavy Paperback (2 to 4 lbs)

The Ultimate Encyclopedia of Comic-Book Icons and Hollywood Heroes

Unique in bringing together characters from Marvel, DC, and Dark Horse, as well as smaller independent houses, The Superhero Book covers the best-loved and historically significant superheroes across all mediums and guises, from comic book, movie, television, and graphic novels. This informative, fun book boasts 180 full-color illustrations, including dozens of classic comic-book covers; it is the ultimate A-to-Z compendium of everyone's favorite superheroes, anti-heroes and their sidekicks, villains, love interests, superpowers, and modus operandi.

The Superhero Book

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Eva Lederman

Light Paperback (1 lb or less)

Careers in Advertising

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John C. Evans

Touch Typewriting

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John Dvorak

Chris Pirillo

Wendy Taylor

A perfect gift for any Internet user, whatever their level of experience. bull; Written in a straight to the point, understandable format in jargon - free language, by some of the most popular personalities in the field. bull; Backed by a massive marketing campaign, including TV, radio, print, and online appearances by the authors.

Online! the Book

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David Meerman Scott

Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so. What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free. In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.

World Wide Rave

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Phillip Swan

How Television Is Shaping Our Future

A decade before, this book predicted that by the year 2010, interactive TV would be a fixture in every American household. The author also predicted that interactive movies would soon allow the audience to change the outcome of films.

Tv.Com

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Scott Bedbury

Stephen Fenichell

8 Principles for Achieving Brand Leadership in the 21st Century

A powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.

A New Brand World

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Lauren Smith

Show Me How Sm

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Jim Sterne

How to Measure and Optimize Your Marketing Investment

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Social Media Metrics

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Don Voorhees

Presents information about various kinds of foods by answering interesting questions.

Why Does Popcorn Pop?

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David Mansour

A Pop Culture Encyclopedia of the Late 20th Century

More than 150 million Americans were born after the post-World War II years. Almost all of them know, remember, and hold dear to their hearts the numerous memories that stretch From ABBA to Zoom.

Take a walk . . . down memory lane, you Boomers and Gen Xers! From ABBA to Zoom is sure to grab anyone born in the 1950s, '60s, '70s, or '80s. Whether you grew up watching The Huckleberry Hound Show, Johnny Quest, or Sesame Street, this cultural encyclopedia is sure to draw you into a nostalgic and fun-filled read that you just can't put down.

American pop culture aficionado David Mansour spent 18 years accumulating an extensive collection of dolls, lunch boxes, board games, TV memorabilia, and other items from the 1960s through the '90s. That fascination, along with his lifelong lists--from "best toys" to "all-time coolest singers"--were the genesis for this wide-ranging volume of Boomer and Generation X treasures.

Readers will relish the mere mention of some of their greatest childhood and adolescent connections, then rush to learn the well-researched details behind those icons. Farrah Fawcett's feathered hair, James Bond movies, Lost in Space, Woodstock--it's all here! In page after page, more than 3,000 references arranged alphabetically make this a true trip through the Boom Times. Totally groovy!

From Abba to Zoom

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Matthew D. Shank

Heavy Hardcover (2 to 4 lbs)

A Strategic Perspective

Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.

Sports Marketing

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Gawker Gawker Media

With the same deliciously biting irreverence and insider dish that's made Gawker.com addictive to millions of readers every month, The Gawker Guide to Conquering All Media serves up a hilarious blueprint for climbing to megawatt power in the media world. While yanking back the curtain on the media elite, The Gawker Guide reveals the secrets of emailing like a mogul, posing for the paparazzi, decoding "agent speak," spotting the next bestseller, landing that holy grail assignment, boosting blog traffic, navigating the six cocktail evening, and all the other weapons readers need to climb high -- and stay there. "I came, I saw, I conquered. With this book, I could've done it quicker." -- Julius Caesar

The Gawker Guide to Conquering All Media

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Marian Salzman

Ira Matathia

Ann O'Reilly

Harness the Power of Influence and Create Demand

How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.

Buzz

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Tony Hsieh

A Path to Profits, Passion, and Purpose

The CEO of the successful online shoe retailer Zappos explains how he used the science of happiness to deliver contentment to his employees, customers, investors and vendors; how this led to stellar sales; and how his principles can be applied to other companies and entrepreneurs.

Delivering Happiness

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Laurence Vincent

Unleashing the Power of Stroytelling to Create a Winning Market Strategy

Coke, Martha Stewart, Ralph Lauren and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values and "stories" and, in the process, claim a unique niche in the marketplace. Author Laurence Vincent has been a keen observer and a frontline player in developing the brand stories of so many outstanding companies. In Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy he applies the theory to specific brand issues. From the frank comments offered by leading brand managers, readers will learn new ways to approach specific marketing problems, as well as innovative solutions to untangle an assortment of thorny branding issues.

Legendary Brands

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David S. Kidder; Noah D. Oppenheim