Join the Conversation

By: Joseph Jaffe

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Join the Conversation

By: Joseph Jaffe

1 Copy Available

Format - Hardcover

Condition - Like New

Listed - 7 months ago

Views - 21

Wishes - 1

Publisher Description

ISBN: 9780470137321

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

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