Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Like New

Listed - A day ago

Ships From - New York

Est. Publication Date - Oct 2002

Legendary Brands: Unleashing the Power of Stroytelling to Create a Winning Market Strategy

Publisher Description

Coke, Martha Stewart, Ralph Lauren and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values...