Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Good

Listed - 9 hours ago

Views - 13

Wishes - 1

Ships From - Hawaii

Friction: Passion Brands in the Age of Disruption

Publisher Description

Advertising is one of the world's most glamorised industries. Hundreds of books, movies and TV shows are devoted to it. It consumes billions of dollars a year. But it has a secret: it is so ineffectiv...