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    Categories
    Non Fiction
    Business & Economics

    Friction

    by: Jeff Rosenblum, Jordan Berg

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    Friction

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    Friction

    Friction

    By: Jeff Rosenblum

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    Exponential: Transform Your Brand by Empowering Instead of Interrupting

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    Overview

    Publisher Description

    Advertising is one of the world's most glamorised industries. Hundreds of books, movies and TV shows are devoted to it. It consumes billions of dollars a year. But it has a secret: it is so ineffectiv...

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