Product Details
Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Excellent
Listed - 3 years ago
Views - 14
Wishes - 1
Ships From - New York
Est. Publication Date - Sep 1998
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by: Al Ries, Laura Ries
Overview
Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change
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