The Analytical Marketer

by: Adele Sweetwood, Thomas H. Davenport

$4.00 $5.00

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The Analytical Marketer

The Analytical Marketer

By: Adele Sweetwood

1 copy available

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Product Details

Category - Non Fiction / Social Science

Format - Hardcover

Condition - Excellent

Listed - 2 years ago

Views - 6

Ships From - Maryland

Est. Publication Date - Oct 2016

Overview

The Analytical Marketer: How to Transform Your Marketing Organization

Publisher Description

How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range ...

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