Category - Textbook/Educational Curriculum / College & Above
Format - Paperback
Condition - Good
Listed - 2 years ago
Views - 15
Ships From - Pennsylvania
Est. Publication Date - Oct 2007
Seller Description
Some highlighting throughout, CD included :) #paperback#nonfiction#college#textbook#school#marketing#business#cd#consumerism#strategy
Additional Information
Essentials of Marketing : A Marketing Strategy Planning Approach: 11th Edition
ISBN: 9780077216436
Publisher Description
Contains strategy planning approach, integrating concepts with the marketing strategy planning model. This book reflects marketing's best practices and ideas.
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Essentials of Marketing
By: William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy
1 copy available
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