Meet The Seller
Format - Hardcover
Condition - Good
Listed - A year ago
Views - 58
Wishes - 2
Publication Date - Dec 2008
Seller Description
#Directmarketing #Database#Marketing#Communications#Digital#Customer-basedMarketing#Interactive#Strategies#Objectives#Management#Business box 111 Please note that the Highlighting shown is 1 of 5 places in the entire book where it’s been highlighted. Very minimal. extremely expanded with lots of techniques and information for success in today’s digital multi channel marketplace. Lots of creative and wonderful ideas.  There is a $7.50 purchase minimum when buying from my shop. There is a platform fee, packaging, travel costs and of course my time. My prices are extremely low, and so please if you don’t need another book, please buy one for a friend. Thanks for understanding. 😊I'm on Instagram as karrisbookstore. https://www.instagram.com/invites/contact/?i=1en2bac5na0c2&utm_content=oevzh6i
Publisher Description
ISBN: 9780071458290
Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the "bible" of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as: * The expanding objectives of direct marketing in the digital age * Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention * CRM applications, data mining, call center, campaign management, and sales force automation * Customer experience management--connecting customers and brands at every touch point * Brand building with direct marketing tools and techniques * The growth of direct marketing in Europe, Asia, and Latin America * Methods of international marketing--both direct and telemarketing Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.