Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Good
Listed - 7 months ago
Views - 8
Ships From - California
Est. Publication Date - Jun 1979
Seller Description
370 pages Crain Books, 1979 - second Edition Book jacket has some tears Pages slightly yellowing Flaws can be seen in photos
Additional Information
Publisher Description
Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and ...
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