Bob Stone

370 pages Crain Books, 1979 - second Edition 

Book jacket has some tears 
Pages slightly yellowing 
Flaws can be seen in photos 

Heavy Hardcover (2 to 4 lbs)

California

Successful Direct Marketing Methods

b8e4cd8e-8be3-4ffe-83ff-dde0bb23d2b0-1

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.

Hailed as the "bible" of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as:

 * The expanding objectives of direct marketing in the digital age
 * Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention
 * CRM applications, data mining, call center, campaign management, and sales force automation
 * Customer experience management--connecting customers and brands at every touch point
 * Brand building with direct marketing tools and techniques
 * The growth of direct marketing in Europe, Asia, and Latin America
 * Methods of international marketing--both direct and telemarketing

Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.

Format - Hardcover

Condition - Good

Listed - A month ago

Views - 2

Ships From - California

Est. Publication Date - Jun 1979

Seller Description

Publisher Description

Successful Direct Marketing Methods

By:

$7.00

Condition

Format

Meet The Seller

Discover More

Successful Direct Marketing Methods

By: Bob Stone

More Copies Of This Book

Similar Books From Tags

Recently Viewed