Product Details
Category - Non Fiction / Business & Economics
Format - Paperback
Condition - Excellent
Listed - A month ago
Ships From - New York
Est. Publication Date - Aug 2001
Seller Description
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Overview
The Tipping Point: How Little Things Can Make a Big Difference
ISBN: 9780349113463
Publisher Description
THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traffic jams - behave like epidemics. They a...
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