“This is the chance you’ve been waiting for. The opportunity to bring work you care about to people eager to engage with it, pay you for it, and talk about it. I believe the only way to make a difference is truly see, and understand the people you seek to influence. Once they’re fully engaged, they will be happy to help you spread the word. This book will change the questions you ask, the things you notice, and most of all, the work you’re able to do. It will help you make things better by making better things. Your work matters. Make a ruckus.” There a tiny smudge on the back cover, indicated above.