Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Good

Listed - 18 days ago

Ships From - Minnesota

Est. Publication Date - Dec 2000

Additional Information

Positioning: the Battle for Your Mind, 20th Anniversary Edition

Publisher Description

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind...