Chasing Cool by Gene Pressman; Noah Kerner; Andrew Essex, Hardcover | Pangobooks

Product Details

Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - A year ago

Ships From - Texas

Est. Publication Date - Jul 2007

Seller Description

Overview

Chasing Cool: Standing Out in Today's Cluttered Marketplace

ISBN: 9780743497091

Publisher Description

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes a...

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Chasing Cool

Chasing Cool

By: Gene Pressman

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