Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Like New

Listed - 24 days ago

Ships From - New York

Est. Publication Date - Oct 2000

The Anatomy of Buzz: How to Create Word of Mouth Marketing

Publisher Description

Draws on interviews with more than 150 marketing executives to identify the products and services that benefit most from consumer recommendations and how to effectively stimulate customer-to-customer ...