Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 2 years ago

Views - 7

Ships From - New York

Est. Publication Date - Feb 2014

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

Publisher Description

Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework--the Influence Mix--for thinking about consumer decision making, which shoul...