Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Good
Listed - 2 years ago
Views - 16
Ships From - Colorado
Est. Publication Date - Feb 2014
Seller Description
Additional Information
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
ISBN: 9780062215673
Publisher Description
Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework--the Influence Mix--for thinking about consumer decision making, which shoul...
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