Married To The Brand

by: William J. McEwen

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Married to the Brand

Married to the Brand

By: William J. McEwen

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Product Details

Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - New

Listed - 3 years ago

Overview

Married To The Brand: Why Consumers Bond With Some Brands For Life

Publisher Description

Using sixty years of global research from Gallup as well as many consumer stories, the author shows why most advertising fails and identifies the qualities ahat make an ad connect with consumers. 50,0...

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