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Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - New
Listed - 2 years ago
Additional Information
Married To The Brand: Why Consumers Bond With Some Brands For Life
ISBN: 9781595620057
Publisher Description
Using sixty years of global research from Gallup as well as many consumer stories, the author shows why most advertising fails and identifies the qualities ahat make an ad connect with consumers. 50,0...
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