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Category - Non Fiction / Business & Economics
Format - Paperback
Condition - Like New
Listed - 7 months ago
Views - 6
Ships From - Indiana
Est. Publication Date - Mar 2005
Additional Information
Global Marketing and Advertising: Understanding Cultural Paradoxes
ISBN: 9781412914765
Publisher Description
Marieke de Mooij explores cultural differences and similarities and shows how to apply this knowledge to the management of global branding and marketing communications.
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