Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 3 months ago

Ships From - New York

Est. Publication Date - Apr 2003

Buzz: Harness the Power of Influence and Create Demand

Publisher Description

How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products...