Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Good

Listed - A month ago

Ships From - Minnesota

Est. Publication Date - Sep 1998

Additional Information

22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Publisher Description

Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change