Seth Godin

Light Hardcover (1 lb or less)

Minnesota

Turning Strangers into Friends and Friends into Customers

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity--time--Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

Permission Marketing

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Jennifer Finney Boylan

Anna Quindlen

Hardcover (1 to 2 lbs)

A Memoir of Parenting in Three Genders

New York Times bestseller and acclaimed author Jennifer Finney Boylan returns with a remarkable memoir about gender and parenting, including incredible interviews discussing gender, how families are shaped, and the difficulties and wonders of being human.
 
A father for ten years, a mother for eight, and for a time in between, neither, or both ("the parental version of the schnoodle, or the cockapoo"), Jennifer Finney Boylan has seen parenthood from both sides of the gender divide. When her two children were young, Boylan came out as transgender, and as Jenny transitioned from a man to a woman and from a father to a mother, her family faced unique challenges and questions. In this thoughtful, tear-jerking, hilarious memoir, Jenny asks what it means to be a father, or a mother, and to what extent gender shades our experiences as parents. "It is my hope," she writes, "that having a father who became a woman in turn helped my sons become better men." 
     Through both her own story and incredibly insightful interviews with others, including Richard Russo, Edward Albee, Ann Beattie, Augusten Burroughs, Susan Minot, Trey Ellis, Timothy Kreider, and more, Jenny examines relationships with fathers and mothers, people's memories of the children they were and the parents they became, and the many different ways a family can be. Followed by an Afterword by Anna Quindlen that includes Jenny and her wife discussing the challenges they've faced and the love they share, Stuck in the Middle with You is a brilliant meditation on raising - and on being - a child.

Stuck in the Middle with You

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Lee McCann

The Man Who Saw Through Time

Fascinating glimpse into the life and career of the enigmatic physician whose books of prophecy have intrigued readers since their publication in the 16th century. Presents modern interpretations of his most astonishing prophecies-many imminent in the next ten years! This has been a huge bestseller. 448 pages.

Nostradamus

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Martha Moody

Light Paperback (1 lb or less)

Martha Moody's national bestseller—a compassionate and tender novel about best friends from college. A testament to the power of female friendship. When Clare Mann arrives at Oberlin in 1973, she’s never met anyone like Sally Rose. Rich and beautiful, Sally is utterly foreign to a middle-class, Midwestern Protestant like Clare—and utterly fascinating. The fascination only grows when Sally brings her home to L.A. Mr. Rose—charismatic, charming, and owner of a profitable business shrouded in secrey—is nearly as compelling a figure to Clare as he is to his own daughter. California seems like paradise after winters in Ohio. And Clare begins to look forward desperately to these visits, to carefree rides in Sally’s Kharmann Ghia and lazy poolside days. As the years pass, Clare becomes a doctor and Sally a lawyer, always remaining roommates at heart, a plane ride or phone call away. Marriages and divorces and births and deaths do not separate them. But secrets might—for as Clare watches, the Rose family begins to self-destruct before her eyes. And the things she knows are the kinds of things that no one wants to tell a best friend.

Best Friends

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Matt Birk

Rick Chapman

The 7 Choices That Lead to Greatness

Greatness is Achieved Every Day By Everyday People. Discover the seven questions that will encourage you to look within yourself for the true source of your greatness. Whether you are a young athlete looking to take your game to a new level, a business professional seeking to make your mark in the workplace, or a searching soul hoping for a mid-course correction, this book will help you focus on the choices that will set your life on a trajectory for greatness. Featuring exclusive interviews with a host of All-Pro players who speak of their own experiences with the seven choices, All-Pro Wisdom will help you learn for yourself that greatness is for every person. It is a combination of the right stuff, the right motivation, and the right direction. Book jacket.

All-Pro Wisdom

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The The Oatmeal

Matthew Inman

A Lovable Discourse about Man's Best Friend

Matthew Inman dishes another helping of hilarity from his online comic The Oatmeal in My Dog: The Paradox. After years of carefully observing his own dog, Rambo, Inman follows his #1 New York Times best-selling How to Tell If Your Cat Is Plotting to Kill You, with this ode to the furry, four-footed, tail-wagging bundle of love and unbridled energy frequently dubbed man's best friend.

This eponymous comic became an instant hit when it went live on The Oatmeal.com and was liked on Facebook by 700,000 fans. Now fans will have a keepsake book of this comic to give and to keep.

In My Dog: The Paradox, Inman discusses the canine penchant for rolling in horse droppings, chasing large animals four times their size, and acting recklessly enthusiastic through the entirety of their impulsive, lovable lives. Hilarious and heartfelt, My Dog: The Paradox eloquently illustrates the complicated relationship between man and dog.

We will never know why dogs fear hair dryers, or being baited into staring contests with cats, but as Inman explains, perhaps we love dogs so much "because their lives aren't lengthy, logical, or deliberate, but an explosive paradox composed of fur, teeth, and enthusiasm."

My Dog: the Paradox

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Miriam G. Zacharias

Attract a Steady Stream of Clients and Create a Thriving Holistic Practice

Build A Thriving Holistic Practice Without Losing Your Shirt, Your Sanity, or Your Soul Imagine waking up each day feeling as confident in your ability to promote your practice as you do about your ability to heal your clients. In The PEACE Process, marketing pro and holistic health zealot, Miriam Zacharias, shows you how to use her conscious method to promote and grow today's holistic, functional or integrative health practice. "Miriam beautifully encapsulates her practical formula for over-coming often self-imposed obstacles to success so that practitioners can take tangible steps to fully realize their potential for healing." - Ronald L. Hoffman, MD "Practitioners who follow Miriam's plan will not only achieve success, but perhaps even more importantly, will re-experience the love, excitement and passion with which they started their professional journeys." - Lise Alschuler, ND "The Peace Process is your "business bible" that will instruct you on every level - from novice to expert - on how to put your practice on the map, and send patients through your door, right to you." - Ted Haun, CCN Miriam has a great way of making all this information understandable and usable for those motivated to take their message to the masses. - Gregg Stern, DC

The Peace Process

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Al Ries

Laura Ries

How to Build a Product or Service into a World-Class Brand

Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change

22 Immutable Laws of Branding

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Gallup

An updated version of the StrengthsFinder program developed by Gallup experts to help readers discover their distinct talents and strengths and how they can be translated into personal and career successes.

StrengthsFinder 2. 0

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Merrill Markoe

A Novel

With her life rapidly falling apart in the wake of two divorces and her boyfriend dumping her, Dawn discovers that Chuck, a mixed-breed dog she had adopted from a local animal shelter, can talk and that he may have some solutions to her problems.

Walking in Circles Before Lying Down

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David C. Lohff

Oversized Paperback (4 to 6 lbs)

More Than 350 Symbols and Interpretations

A handy bedside reference guide to interpreting your dreams, with more than 350 symbols and interpretations.

Cyclopedia of Dreams

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Sara Schwittek

Anita Lin

Paperback (1 to 2 lbs)

Earring Designs for Every Occasion

Earrings that shine - from the simple to the sublime From the classic Timeless Crystals to the elegant Rose Garden Hoops to the stunning Dynamic Hammered Teardrops, Perfect Match delivers more than 40 stylish yet simple earrings to perfectly complement every moment of your life. Earrings are arranged by occasion, from daily excursions like work and shopping to memorable events such as weddings and nights on the town. So before heading off on your next picnic in the park, flip to that section and choose a design perfectly suited to both your outfit and the carefree spirit of a sunny afternoon. Discover: More than 40 pairs of earrings complete with step-by-step instructions and photos - and a comprehensive techniques section filled with everything you need to know to get started. Projects ranging from super-simple to more complex, suitable for beginners as well as more advanced jewelry crafters. Tips throughout giving you the confidence to substitute your favorite colors or materials for any or all of the earrings. Create jewelry that fits your lifestyle, budget and schedule - and make your own perfect match!

Perfect Match

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T. C. Boyle

T.C. Boyle’s tragicomic, award-winning novel about assimilation, immigration, and the price of the American dream “A masterpiece of contemporary social satire.” —The Wall Street Journal Topanga Canyon is home to two couples on a collision course. Los Angeles liberals Delaney and Kyra Mossbacher lead an ordered sushi-and-recycling existence in a newly gated hilltop community: he a sensitive nature writer, she an obsessive realtor. Mexican immigrants Candido and America Rincon desperately cling to their vision of the American Dream as they fight off starvation in a makeshift camp deep in the ravine. And from the moment a freak accident brings Candido and Delaney into intimate contact, these four and their opposing worlds gradually intersect in what becomes a tragicomedy of error and misunderstanding.

The Tortilla Curtain

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Richard Atwater

Florence Atwater

Mr. Popper's Penguins

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Annie Proulx

A button accordion brought to New Orleans in 1890 by a Sicilian immigrant finds its way into the lives, dreams, fantasies, sorrows, and intimacies of men and women of other immigrant groups in South Dakota, Texas, Montana, Maine, and elsewhere. 350,000 first printing.

Accordion Crimes

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Wally Lamb

Heavy Hardcover (2 to 4 lbs)

Wally Lamb's two previous novels, She's Come Undone and I Know This Much Is True, struck a chord with readers. They responded to the intensely introspective nature of the books, and to their lively narrative styles and biting humor. One critic called Wally Lamb a "modern-day Dostoyevsky," whose characters struggle not only with their respective pasts, but with a "mocking, sadistic God" in whom they don't believe but to whom they turn, nevertheless, in times of trouble (New York Times). In his new novel, The Hour I First Believed, Lamb travels well beyond his earlier work and embodies in his fiction myth, psychology, family history stretching back many generations, and the questions of faith that lie at the heart of everyday life. The result is an extraordinary tour de force, at once a meditation on the human condition and an unflinching yet compassionate evocation of character. When forty-seven-year-old high school teacher Caelum Quirk and his younger wife, Maureen, a school nurse, move to Littleton, Colorado, they both get jobs at Columbine High School. In April 1999, Caelum returns home to Three Rivers, Connecticut, to be with his aunt who has just had a stroke. But Maureen finds herself in the school library at Columbine, cowering in a cabinet and expecting to be killed, as two vengeful students go on a carefully premeditated, murderous rampage. Miraculously she survives, but at a cost: she is unable to recover from the trauma. Caelum and Maureen flee Colorado and return to an illusion of safety at the Quirk family farm in Three Rivers. But the effects of chaos are not so easily put right, and further tragedy ensues. While Maureen fights to regain her sanity, Caelum discovers a cache of old diaries, letters, and newspaper clippings in an upstairs bedroom of his family's house. The colorful and intriguing story they recount spans five generations of Quirk family ancestors, from the Civil War era to Caelum's own troubled childhood. Piece by piece, Caelum reconstructs the lives of the women and men whose legacy he bears. Unimaginable secrets emerge; long-buried fear, anger, guilt, and grief rise to the surface. As Caelum grapples with unexpected and confounding revelations from the past, he also struggles to fashion a future out of the ashes of tragedy. His personal quest for meaning and faith becomes a mythic journey that is at the same time quintessentially contemporary—and American. The Hour I First Believed is a profound and heart-rending work of fiction. Wally Lamb proves himself a virtuoso storyteller, assembling a variety of voices and an ensemble of characters rich enough to evoke all of humanity.

The Hour I First Believed

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Chris Pavone

Feverishly paging through a disturbing anonymous manuscript that she believes has world-changing potential, New York literary agent Isabel Reed catches the attentions of Copenhagen veteran station chief Hayden Gray, who resolves to keep the book's secrets from being exposed. By the Edgar Award-winning author of The Expats. 100,000 first printing.

The Accident

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Brandon Stanton

In this photographic census of New York City, which is inspired by the blog of the same name, the author showcases 400 color photos, including exclusive portraits and all-new stories that capture the outsized personalities of New York and pay tribute to the human side of a great city. 100,000 first printing.

Humans of New York

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Tim Harford

The Power of Disorder to Transform Our Lives

"Messiness adds benefits to our lives, so why do we resist the concept so? [The author] uses research from neuroscience, psychology and social science to explain why disorder, confusion, and disarray are actually lies at the core of how we innovate, how we achieve, how we reach each other. [The author] shows that the human inclination for tidiness can mask a deep and debilitating fragility that keep us from innovation."--

Messy

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Sarah Bower

Esther Sarfati, known as Violante, becomes a lady-in-waiting to the illegitimate daughter of the Pope, Lucrezia Borgia, and falls in love with Lucrezia's brother, Cesare, as she finds herself drawn into the rivalry between the Borgia and Ferrara families.

Sins of the House of Borgia

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Chris Colfer

The Carson Phillips Journal

Struck by Lightning

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Ken Follett

Set in twelfth-century England, this epic of kings and peasants juxtaposes the building of a magnificent church with the violence and treachery that often characterized the Middle Ages.

The Pillars of the Earth

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Anthony Breznican

Three freshmen must join forces to survive at a troubled, working-class Catholic high school with a student body full of bullies and zealots, and a faculty that's even worse in Anthony Breznican'sBrutal Youth

With a plunging reputation and enrollment rate, Saint Michael's has become a crumbling dumping ground for expelled delinquents and a haven for the stridently religious when incoming freshman Peter Davidek signs up. On his first day, tensions are clearly on the rise as a picked-upon upperclassmen finally snaps, unleashing a violent attack on both the students who tormented him for so long, and the corrupt, petty faculty that let it happen. But within this desperate place, Peter befriends fellow freshmen Noah Stein, a volatile classmate whose face bears the scars of a hard-fighting past, and the beautiful but lonely Lorelei Paskal --so eager to become popular, she makes only enemies.

To even stand a chance at surviving their freshmen year, the trio must join forces as they navigate a bullying culture dominated by administrators like the once popular Ms. Bromine, their embittered guidance counselor, and Father Mercedes, the parish priest who plans to scapegoat the students as he makes off with church finances. A coming-of-age tale reversed,Brutal Youthfollows these students as they discover that instead of growing older and wiser, going bad may be the only way to survive.

Brutal Youth

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Walter Mosley

Resolving to leave the pornography industry after her husband is found electrocuted in a hot tub with another woman, an adult film star endures a reckoning involving her late husband's debts, her estranged family and the child she had to give up. By the award-winning author of the Easy Rawlins series. 40,000 first printing.

Debbie Doesn't Do It Anymore

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Jim’s Palace

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