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    By: Bob Schmetterer

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    by: Bob Schmetterer

    Categories
    Non Fiction
    Business & Economics

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    $4.00

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    Product Details

    Category - Non Fiction / Business & Economics

    Format - Hardcover

    Condition - Excellent

    Listed - 3 months ago

    Views - 1

    Ships From - New York

    Est. Publication Date - Jan 2003

    Overview

    Publisher Description

    Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that s...

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