Luke Sullivan

Edward Boches

Paperback (1 to 2 lbs)

Florida

The Classic Guide to Creating Great Ads

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Advertising is in the midst of  a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.

 * Turn great ideas into successful campaigns
 * Work effectively in all media channels
 * Avoid the kill shots that will sink any campaign
 * Protect your work
 * Succeed without selling out

Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Hey, Whipple, Squeeze This

61b96189-cc39-49e7-9854-f52a5d4da796-1

A Guide to Creating Great Ads

In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Good

Listed - 2 months ago

Views - 3

Ships From - Florida

Est. Publication Date - Jan 2016

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Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Good

Listed - 2 months ago

Views - 3

Ships From - Florida

Est. Publication Date - Jan 2016

Additional Information

Publisher Description

'Hey, Whipple, Squeeze This'

By:

$10.00 $15.00

Condition

Format

Meet the seller

Discover more

'Hey, Whipple, Squeeze This'

By: Luke Sullivan

''Hey, Whipple, Squeeze This'' readers also enjoyed:

Additional titles by Luke Sullivan

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