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    B2B Brand Management

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    B2B Brand Management

    by: Philip Kotler, Waldemar Pfoertsch, Ines Michi

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    B2B Brand Management

    B2B Brand Management

    By: Philip Kotler

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    Overview

    Publisher Description

    This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophi...

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