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    Spend Shift

    Spend Shift

    by: John Gerzema, Michael D'Antonio, Philip Kotler

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    Spend Shift

    Spend Shift

    By: John Gerzema

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    Publisher Description

    Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewi...

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