Harry Beckwith

Light Hardcover (1 lb or less)

New York

The Four Keys to Modern Marketing

Explains how to utilize the four keys to modern marketing to present an effective marketing program and offers helpful advice on how to enhance profits with the help of a humanistic marketing approach

Invisible Touch

45ac3828-f71c-4220-9c53-13174c8e7910-1

Utah

A Field Guide to Modern Marketing

You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work and how prospects think. A treasury of hundreds of quick, practical, and easy-to-read strategies-few are more than a page long-Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing, including: * Why focus groups, value-price positioning, discount pricing, and being the best usually fail * The critical emotion that most influences your prospects-and how to deal with it * The vital role of vividness, focus, "anchors," and stereotypes * The importance of Halo, Cocktail Party, and Lake Wobegon Effects * Marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of the Matterhorn * Dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention ...and much more. Based on the author's twenty-five years of experience with thousands of business professionals, this book delivers its wisdom with unforgettable and often surprising examples-from Federal Express, Citicorp, and a growing Greek travel agency...to an ingenious baby-sitter, Fran Lebowitz, and the colors of oranges and lemons. The first guide of its kind and a book already causing a sensation in the business community, Selling the Invisible will help anyone marketing a service, a product, or a career. Read it, and you almost certainly will understand why two advance reviewers call it the best book on business ever written.

Selling the Invisible

94735831-e38e-4e51-bbbe-a2552ee28347-1

Pennsylvania

A Field Guide to Growing Your Business

A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes. 75,000 first printing.

What Clients Love (1st Printing, 2003)

4c76d017-a387-45c0-8041-9b2ef43bdb06-1

Georgia

Business & Economics

Florida

What Clients Love

Arizona

This book is in great condition except for a worn jacket, two stamps, and a check-out card kept for posterity. 

Ohio

Some Wear on Cover. Yellowing to the Paged

Light Paperback (1 lb or less)

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Texas

Hardcover (1 to 2 lbs)

Oklahoma

The Surprising Forces Behind What We Buy

Unthinking

18f40184-caed-4b43-b512-d8d9942c9108-0

Christine K. Clifford

New Jersey

The Art of Selling Yourself

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writing style. The authors offer doses of humor and practical knowledge to anyone who wants to learn how to "seal the deal" and thrive in business.

You, Inc

1df253a3-ead9-4db6-b529-81b68df7e1e8-1

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.

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Harry Beckwith

Invisible Touch

Harry Beckwith

Invisible Touch

Harry Beckwith

Selling the Invisible

Harry Beckwith

What Clients Love (1st Printing, 2003)

Harry Beckwith

What Clients Love (1st Printing, 2003)

Harry Beckwith

Invisible Touch

Harry Beckwith

Selling the Invisible

Harry Beckwith

What Clients Love

Harry Beckwith

Invisible Touch

Harry Beckwith

Selling the Invisible

Harry Beckwith

Selling the Invisible

Harry Beckwith

Selling the Invisible

Harry Beckwith

Selling the Invisible

Harry Beckwith

Selling the Invisible

Harry Beckwith

Selling the Invisible

Harry Beckwith

Selling the Invisible

Harry Beckwith

Unthinking

Harry Beckwith

What Clients Love

Harry Beckwith; Christine K. Clifford

You, Inc

Harry Beckwith; Christine Clifford Beckwith

You, Inc