Thomas Keller

Harold McGee

Oversized Hardcover (4 to 6 lbs)

Minnesota

Cooking Sous Vide

A revolution in cooking Sous vide is the culinary innovation that has everyone in the food world talking. In this revolutionary new cookbook, Thomas Keller, America's most respected chef, explains why this foolproof technique, which involves cooking at precise temperatures below simmering, yields results that other culinary methods cannot. For the first time, one can achieve short ribs that are meltingly tender even when cooked medium rare. Fish, which has a small window of doneness, is easier to finesse, and shellfish stays succulent no matter how long it's been on the stove. Fruit and vegetables benefit, too, retaining color and flavor while undergoing remarkable transformations in texture. The secret to sous vide is in discovering the precise amount of heat required to achieve the most sublime results. Through years of trial and error, Keller and his chefs de cuisine have blazed the trail to perfection—and they show the way in this collection of never-before-published recipes from his landmark restaurants—The French Laundry in Napa Valley and per se in New York. With an introduction by the eminent food-science writer Harold McGee, and artful photography by Deborah Jones, who photographed Keller's best-selling The French Laundry Cookbook, this book will be a must for every culinary professional and anyone who wants to up the ante and experience food at the highest level.

Under Pressure

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Nir Eyal

Light Hardcover (1 lb or less)

How to Build Habit-Forming Products

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Hooked

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Richard Banfield

C. Todd Lombardo

Trace Wax

Light Paperback (1 lb or less)

A Practical Guidebook for Building Great Digital Products

With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization. Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board--whether they're team members, decision makers, or potential users. You'll know within days whether a particular product idea is worth pursuing. Design sprints enable you to: Clarify the problem at hand, and identify the needs of potential users Explore solutions through brainstorming and sketching exercises Distill your ideas into one or two solutions that you can test Prototype your solution and bring it to life Test the prototype with people who would use it

Design Sprint

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Jake Knapp

John Zeratsky

Braden Kowitz

How to Solve Big Problems and Test New Ideas in Just Five Days

From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers.

Sprint

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LUMA Institute

Handbook of Human-Centered Design Methods

This is your essential resource for innovation. It’s a collection of methods for practicing Human-Centered Design—the discipline of developing solutions in the service of people. The thirty-six methods in this handbook are organized by way of three key design skills: Looking, Understanding and Making. We invite you to develop these skills in earnest and work with others to bring new and lasting value to the world.

Innovating for People

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Friedrich Nietzsche

Beyond Good and Evil: Prelude to a Philosophy of the Future is a book by philosopher Friedrich Nietzsche, first published in 1886. It draws on and expands the ideas of his previous work, Thus Spoke Zarathustra, but with a more critical and polemical approach. In Beyond Good and Evil, Nietzsche accuses past philosophers of lacking critical sense and blindly accepting dogmatic premises in their consideration of morality. Specifically, he accuses them of founding grand metaphysical systems upon the faith that the good man is the opposite of the evil man, rather than just a different expression of the same basic impulses that find more direct expression in the evil man. The work moves into the realm "beyond good and evil" in the sense of leaving behind the traditional morality which Nietzsche subjects to a destructive critique in favour of what he regards as an affirmative approach that fearlessly confronts the perspectival nature of knowledge and the perilous condition of the modern individual.

Beyond Good and Evil

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How Top Design Leaders Build and Grow Successful Organizations

So how do good design leaders manage? We often assume they have all the answers, but in this rapidly evolving industry they're forced to find their way like the rest of us. If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America.

Design Leadership

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Michael Lewrick

Powerful Tools to Manage Creativity, OKRs, Product, and Business Success

Create, manage, and measure innovation In Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you’ll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manage Explore and Exploit portfolios to create impact. The author explains how to: Strategically employ data analytics, artificial intelligence, and neurodesign to drive innovation and business results Deploy Objectives and Key Results (OKRs) for innovation teams to realize true alignment between the business and team performance Use the provided hands-on tools to measure your firm’s success at creating meaningfully new and interesting products, services, and experiences Part of the Design Thinking Series, Design Thinking and Innovation Metrics will earn a place in the libraries of managers, executives, product owners, innovation teams, entrepreneurs, and other business leaders.

Design Thinking and Innovation Metrics

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Todd Durkin

Mike Zimmerman

Adam Bornstein

Drew Brees

LaDainian Tomlinson

Build New Muscle, Flatten Your Belly, and Get Your Mind Right!

Todd Durkin is the most sought-after personal trainer in sports, and if you don't know his name, you've definitely seen his work. He is a trainer on NBC's new show Strong, and he has helped world-class athletes reach the top of their game, including quarterback and Super Bowl MVP Drew Brees, pitcher and World Series MVP Cole Hamels, and snowboarder and Olympic gold medalist Shaun White. He is known throughout sports as the one trainer who can use any person's unique raw materials to transform them into--quite literally--the best they can be.

Now Durkin has tailored his elite training program for anyone looking to transform their bodies. Based
on groundbreaking "muscle matrix" research, Durkin's program is designed to adapt to your body to help you shed flab, build strength and flexibility, and enhance your athletic performance.

The IMPACT! Body Plan

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Sarah Lurie

The way to a full-body workout with amazing results by mastering kettlebells Have you heard the buzz about the all-in-one strength and cardio workout that works every muscle in the body at once? There's a reason why professional athletes and A-list celebrities are joining the Kettlebells revolution-and now you can, too! With numerous step-by-step photos throughout, Kettlebells For Dummies gives you everything you need to use kettlebells to safely improve strength, endurance, flexibility, joint durability, agility, mobility, athletic movement, and proper body alignment. Whether you're in your teens, 20s, 30s, 40s, 60s and beyond, you'll discover how this fast-growing fitness phenomenon can boost your metabolism and help you lose weight by mastering numerous kettlebell exercises. One of the most effective workouts for burning fat, building lean muscle, and achieving core strength One-hour workout can burn as much as 1,000 calories Named one of the most popular fitness trends in 2009 Whether you're a self-proclaimed gym rat or have never lifted a weight, Kettlebells For Dummies shows you that it's easy to use kettlebells to achieve a full-body workout that yields amazing results.

Kettlebells for Dummies

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Pavel Tsatsouline

Muscle and Strength Training Secrets for the Renaissance Man

Beyond Bodybuilding

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Ash Maurya

Iterate from Plan a to a Plan That Works

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.

 * Find a problem worth solving, then define a solution
 * Engage your customers throughout the development cycle
 * Continually test your product with smaller, faster iterations
 * Build a feature, measure customer response, and verify/refute the idea
 * Know when to "pivot" by changing your plan's course
 * Maximize your efforts for speed, learning, and focus
 * Learn the ideal time to raise your "big round" of funding

Get on track with The Lean Series



Presented by Eric Ries--bestselling author of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses--The Lean Series gives you solid footing in a proven methodology that will help your business succeed.

Running Lean

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Mastering the Key Metrics for Startup Growth

Is your "big idea" worth pursuing? What if you could test your business model earlier in the process--before you've expended valuable time and resources?
 
You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat?
 
Scaling Lean offers an invaluable blueprint for mod­eling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong. You'll also learn how to:
 
· ballpark the viability of a business model using a simple five-minute back-of-the-envelope estimation.
· stop using current revenue as a measure of progress (it forces you to fly blind and, often, to overpromise to your shareholders) and instead embrace the met­ric of traction--which helps you identify the leading indicators for future business model growth.
· set progressive goals that set you up for exponen­tial long-term success by implementing a staged 10X rollout strategy, like one employed by Face­book and Tesla.
· stop burying your breakthrough insights in failed experiments, but rather illuminate them using two-week LEAN sprints to quickly source, rank, and test ideas.
 
Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tacti­cal handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.

Scaling Lean

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Philip Kotler

Paul N. Bloom

Thomas Hayes

Forward-Thinking for Bossting Your Business Your Image and Your Profits

Marketing Professional Services

25239283-3afb-43e0-a738-a870b3bdb4b3-0

Zeev E. Neuwirth,

A Roadmap for Creating Disruptive Change

Dr. Zeev Neuwirth wrote Reframing Healthcare for leaders and organizationsinterested in understanding what the disrupters in healthcare are doing and,more to the point, for those who want to be the disrupters rather than thedisrupted.This book is a step-by-step guide for leadership teams that are intent onimproving healthcare at an accelerated pace. It's written for healthcareorganizations that wish to thrive in a customer-centric, community-oriented,value-based healthcare system. This book provides an assessment of themarket forces, mega-trends and reframes that are transforming thehealthcare market, and delivers a replicable and scalable roadmap forcreating better healthcare.

Reframing Healthcare

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Alan Weiss

How to Create Market-Dominating Strategies in Turbulent Economies

Alan Weiss equips the reader to consider using this approach independently. These are new times -- new reality, a "no normal" -- hence, it's ridiculous to use old approaches to strategy.

Sentient Strategy

09a78279-49ef-4df8-b2b4-862c740e5616-0

Dave Hoover

Adewale Oshineye

Guidance for the Aspiring Software Craftsman

Are you doing all you can to further your career as a software developer? With today's rapidly changing and ever-expanding technologies, being successful requires more than technical expertise. To grow professionally, you also need soft skills and effective learning techniques. Honing those skills is what this book is all about. Authors Dave Hoover and Adewale Oshineye have cataloged dozens of behavior patterns to help you perfect essential aspects of your craft. Compiled from years of research, many interviews, and feedback from O'Reilly's online forum, these patterns address difficult situations that programmers, administrators, and DBAs face every day. And it's not just about financial success. Apprenticeship Patterns also approaches software development as a means to personal fulfillment. Discover how this book can help you make the best of both your life and your career. Solutions to some common obstacles that this book explores in-depth include: Burned out at work? "Nurture Your Passion" by finding a pet project to rediscover the joy of problem solving. Feeling overwhelmed by new information? Re-explore familiar territory by building something you've built before, then use "Retreat into Competence" to move forward again. Stuck in your learning? Seek a team of experienced and talented developers with whom you can "Be the Worst" for a while. "Brilliant stuff! Reading this book was like being in a time machine that pulled me back to those key learning moments in my career as a professional software developer and, instead of having to learn best practices the hard way, I had a guru sitting on my shoulder guiding me every step towards master craftsmanship. I'll certainly be recommending this book to clients. I wish I had this book 14 years ago!" -Russ Miles, CEO, OpenCredo

Apprenticeship Patterns

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Timothy Ferriss

Short Life Advice from the Best in the World

Life-changing wisdom from 130 of the world's highest achievers in short, action-packed pieces, featuring inspiring quotes, life lessons, career guidance, personal anecdotes, and other advice

Tribe of Mentors

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Gallup

What the World's Greatest Managers Do Differently

"[A] summary of Gallup studies accumulated in the mid-to-late 1990s ... initiated by the lifetime work of the late Dr. Donald O. Clifton ... the father of strengths-based psychology"--Page 3.

First, Break All the Rules

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Steve Diller

Nathan Shedroff

Sean Sauber

Illuminating the Hidden Value in Business

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers. In Blind Spot, you'll learn how exceptional organizations--from Disney to Instagram--innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business--and even your shareholders.

Blind Spot

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Matt Bjornson

Browse by categories

Thomas Keller; Harold McGee

Under Pressure

Nir Eyal

Hooked

Richard Banfield; C. Todd Lombardo; Trace Wax

Design Sprint

Jake Knapp; John Zeratsky; Braden Kowitz

Sprint

LUMA Institute

Innovating for People

Friedrich Nietzsche

Beyond Good and Evil

Richard Banfield

Design Leadership

Michael Lewrick

Design Thinking and Innovation Metrics

Todd Durkin; Mike Zimmerman; Adam Bornstein; Drew Brees; LaDainian Tomlinson

The IMPACT! Body Plan

Sarah Lurie

Kettlebells for Dummies

Pavel Tsatsouline

Beyond Bodybuilding

Ash Maurya

Running Lean

Ash Maurya

Scaling Lean

Philip Kotler; Paul N. Bloom; Thomas Hayes

Marketing Professional Services

Zeev E. Neuwirth,

Reframing Healthcare

Alan Weiss

Sentient Strategy

Dave Hoover; Adewale Oshineye

Apprenticeship Patterns

Timothy Ferriss

Tribe of Mentors

Gallup

First, Break All the Rules

Steve Diller; Nathan Shedroff; Sean Sauber

Blind Spot

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