In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer bases-and explode their market value-in the most disruptive shift in business since the Industrial Revoltuion. The is The Membership Economy. Learn how to: - turn digital subscriptions into forever sales - build an online community your customers will love - create a self-generating revenue stream

ISBN: 9780071839327