Meet The Seller

Discover More


By: Kenneth C. Laudon; Carol Guercio Traver

1 Copy Available

Format - Hardcover

Condition - Good

Listed - 6 months ago

Views - 14

Wishes - 1

Publication Date - Mar 2006

Publisher Description

ISBN: 0131735160

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

More From This Seller

Recently Viewed