Meet The Seller
Format - Hardcover
Condition - Good
Listed - 6 months ago
Views - 14
Wishes - 1
Publication Date - Mar 2006
Seller Description
Publisher Description
ISBN: 0131735160
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.