Product Details
Category - Non Fiction / Business & Economics
Format - Paperback
Condition - Excellent
Listed - 7 months ago
Ships From - California
Est. Publication Date - May 1997
Seller Description
B009
Overview
The New Positioning: The Latest on the World's #1 Business Strategy
ISBN: 9780070653283
Publisher Description
This work presents new material on "the five most important mental elements in the positioning process," as well as "six in-depth case studies" on "repositioning"--Book jacket.
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